Based on 40+ years of experience in seed quality research, seed multiplication and processing, our patented technologies span the whole seed value chain from 3D Xray phenotyping for seeds & seedlings to 3D phenotyping plants in the field to a high-throughput 3D sorting machine to leverage this data.  With this interconnected technology portfolio, we produce the necessary ground-truth big data of seed and plant morphological phenotypes. This ground truth data is the prerequisite to optimize all processes along the entire seed value chain from seed quality analysis and optimization, germination and vigor testing, seed processing, sales decisions and breeding for optimal yields and stress relevance - because we can only optimize what we can objectively measure. Developed by our Founder at Strube D&S in cooperation with the Fraunhofer IIS, our solutions have been validated and are in daily internal industrial use for many years. phenoLytics will make these revolutionary technologies available and accessible for all crops and the entire industry. Our mission is to drive a transformation in how seeds and plants are optimized for best yields and stress tolerance to support sustainable food production for a growing global population. With our experienced R&D and implementation partners, we not only provide research services, but offer highly customized systems,  implemented as turnkey solutions with the consulting services on how to make the best use of the data.